In this case, there wouldn’t be a need to create multiple pieces of content a day, and you may find that niched-down content will yield the same results with less work. For example, you may discover that your audience is older and only has time to scroll in the evenings after work. By doing a little research and deep-diving into your analytics you may find that posting multiple times a day may not move the needle with your audience. You will begin to see when they are online and what kind of content resonated most. Basically, try posting videos at different times of day and watching your analytics. Tip: TikTok offers members with Creator accounts the ability to schedule content, this may work to your advantage, allowing you to batch content and have it go live throughout the day or week.Īnother good thing to try is A/B testing. Once you have amassed an audience, if posting multiple times a day feels unreachable, pare down to what feels comfortable. If you can’t commit to posting multiple times a day on TikTok on an ongoing basis, consider dedicating a few weeks to posting multiple times a day, every day begin growing and establishing a follower base. If you’ve been on TikTok you know the need to create the “perfect” background or scene isn’t the norm, and you can easily create great content without worrying as much about the aesthetics. With TikTok being more of a “free-spirit” in comparison to Instagram, don’t overthink about how hard it might be to post multiple times a day on TikTok. The TikTok platform itself recommends that you always be intentional about the content you post, recommending that you post new and fresh content regularly, ideally posting 1-4 times a day.
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